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Consecuencias de In Rainbows



El futuro llegó, y es digital

Radiohead y Nine Inch Nails encabezan una revolución: sus discos están siendo distribuidos de forma directa por Internet. ¿Muere la industria de la música?


La semana pasada, el anuncio del particular lanzamiento de In Rainbows, el nuevo disco de estudio de Radiohead, marcó un nuevo parámetro en cuanto a la forma de comercialización y distribución musical. Desde la red, los fanáticos de la banda pueden descargar el álbum (antes de su edición en formato CD) pagando la tarifa que ellos consideren justa. Sin ninguna compañía discográfica interviniendo en el proceso (su contrato con EMI finalizó con Hail to the Thief ), el quinteto liderado por Thom Yorke se colocó como la primer gran banda al frente de una verdadera revolución. Trent Reznor, líder de Nine Inch Nails, después de varios años de enfrentarse a Universal, también está haciendo lo suyo: luego de manifestar su oposición hacia la forma en que el sello incrementó el precio de su último CD, Year Zero, pidió a los fans que bajen su música de manera ilegal. Y ahora se transformó en su propio agente: su contrato le dio la posibilidad de entablar una relación directa con su audiencia, sin intermediarios.

La pregunta, al conocer estos casos (que no son los primeros pero sí los más importantes hasta el momento), es cuál será la repercusión sobre la totalidad de la industria, teniendo en cuenta que ya este año las ventas cayeron un 11 por ciento, y quiénes estarán dispuestos a seguir la iniciativa. El lado positivo de este cambio está a la vista: el lanzamiento de un disco a través de Internet y su distribución directa permite que los fans accedan mucho más rápidamente al material; mientras que, en el caso de que una empresa estuviera a cargo, se necesitarían unos seis meses para que el CD saliera al mercado. Las contras son relativas. Algunos aseguran que la verdadera ganancia de bandas como Radiohead proviene de los tours y el merchandising, pero los artistas pequeños dependen más de la venta de sus discos. Según se rumorea, Oasis tampoco firmó contrato con ningún sello y estaría lanzando su single "Lord Don´t Slow me Down" desde su site; Jamiroquai también está en las mismas condiciones de "libertad de acción" (para usar una metáfora futbolera). ¿Seguirán los pasos de Reznor y Thom Yorke? Sin dudas, el futuro de la industria musical llegó. Y hace rato.

Funete:
http://www.rollingstonela.com/notaMostrar_cs.asp?nota_id=951541&pid=3323569&toi=5347



Oasis y jamiroquai seguirian los pasos de la metodologia de distribucion de in rainbows:

Oasis, Jamiroquai to follow Radiohead

Some of the music industry’s biggest names are considering offering their music free online following the success of the experiment by the band Radiohead to let fans download their new album without charge.

The band’s website topped the chart of music websites with an 11-fold increase in internet hits after the announcement, according to internet monitoring agency HitWise.

Radiohead
Radiohead fans are willing to pay for their music

Now Jamiroquai and Oasis, two major names that are not contracted to a record labels, are rumoured to be considering following Radiohead by offering work for free, according to industry sources.

Radiohead refuse to reveal how many fans have pre-ordered their seventh album, In Rainbows, but figures from HitWise show the move pushed the site up from number 43 to the top slot for music websites in the UK.

Google say that searches for Radiohead have increased tenfold this week as fans log on to the band’s site, with the majority – according to the band’s spokesman – spurning the opportunity to download the album for as little as 45 pence and instead signing up for the £40 box set, which includes vinyl records, CD and artwork

The Charlatans are also offering fans their next album completely for free if they visit the site of radio station XFM.

The performers that give away their music for free are expected to make their money from sales of concert tickets and merchandise.

"They’ll all be thinking about it now," said Stuart Clarke at Music Week. "Any big name that is out of contract such as Jamiroquai and Oasis will now see it as an option."

Oasis has already announced that its next single, Lord Don’t Slow Me Down, will be available only to download for 99 pence. Meanwhile rumours abound that Madness, a band with a loyal fanbase amongst 40-somethings, is considering giving away its next album for free.

David Enthoven, founder of ie:music, Robbie Williams’s management company, said: "I think a lot could follow. You’ve got to be sure about your fan base but why would you sign your career away to a record label when CD sales are falling so rapidly?"

While CD sales are falling dramatically, download sales have grown from zero in 2003, to 26.5 million in 2005 which then doubled last year to 53.0 million. However, according to the British Phonographic Industry, for every track that is paid for, twenty are downloaded illegally for free.

Yesterday, Alan McGee, the manager of the Charlatans, said he was astonished by how popular the experiment was proving, even though fans were not yet able to download the album.

"The record industry is obsessed by age and fashion. And so you get these amazing British bands like the Charlatans and the Happy Mondays that were massive 10 years ago and are still great, but are out of contract. How do you get them profile? You give away the record."

He said that the initial feedback had been so positive that the he was already considering booking larger venues for the band to play in when they tour next year. "This experiment is going to work, I feel," he said, adding he was confident that merchandise and concert tickets will make up for giving away the free album for free.

fuente:

http://www.telegraph.co.uk/news/main.jhtml?xml=/news/2007/10/09/nradiohead108.xml&CMP=ILC-mostviewedbox
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